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What People are Doing on their Smart Phones While Watching TV
We know that a very large number of people are using their smart phones and tablets while also watching TV at night. Now we know what they’re looking at. 22 percent of phone users and 45% of tablet...
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Video, last year’s big new thing, gets even bigger in 2013
I was putting together a chair the other day, and found the written instructions to be a bit fuzzy in places. So what did I do? Like millions of other people, I searched YouTube to find an...
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Enter the World of “Big Data”
Have you seen or heard of the term “Big Data?” It’s a term used a lot in the news today as a catch for the digital explosion we’ve undergone over the past few years. Gian Fulgoni, The Executive...
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How Long does it take to get to work in Fort Wayne?
According to Arbitron, the company that tracks who’s listening to what radio station, 84% of people driving to or from work are listening to their car radio. So, just how much time does it take the...
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Local Radio versus the Internet…A battle heading for a car near you
So, recently we wrote about how here in Fort Wayne, IN, the average worker spends about 40 minutes driving to and from work each day, and how about 85% of those drivers are listening to the radio while...
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Online Video Ads Usage Explodes in December
In November of last year, Americans watched 10.3 billion video ads on line. That’s a huge number for an ad media that only came into being a few years ago. But that’s just the tip of the iceberg....
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Growth in Social Media Use Covers both Young and Old
When working with a new Internet marketing client, there’s always one part of the meeting where people kind of go, meh. Most of the people we talk to know about Facebook, and might even have a...
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Duck Dynasty Helping to build Ratings Dynasty for Cable TV
Does it feel as if you’re watching nothing but cable shows this summer? “Duck Dynasty,” “Breaking Bad,” “Rizzoli and Isles,” and maybe just “Big Bang” Reruns on TBS. Summer never was a big time for...
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Don’t Put All Your Marketing Eggs into One Social Media
A well-known blogger named Sam Biddle has leaked news about Facebook he got from a reliable source, that if true, will create huge marketing changes for companies that rely a great deal on generating...
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Retail Sales Surge. Are You Ready for it?
A few weeks ago, the Conference Board, which surveys how consumers feel about the economy, reported impressive growth in consumer confidence. Now, those positive feelings are turning into cash where...
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Ice Bucket Challenge & What Social Media Can Do for You
Social Media Marketing Grows Awareness and Builds Brands Get Connected with Social Media Marketing Who hasn’t heard of the ALS Ice Bucket Challenge, right? It has become a world-wide fundraising...
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How to Keep Reaching Your Audience After the New Facebook Changes
Let’s face it – social media platforms like Facebook are on the same level as search engines when it comes to building visibility for your brand. And like Google, Facebook is constantly making...
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